In 2011, INQ introduced a mobile handsets to the Canadian market with a very specific demographic in mind: social-obsessed youth.
We positioned INQ as an all-purpose tool for dominating your social world – a Swiss Army Knife for your night out.
Through prank videos, pheromone-infused parties and edgy street posters we encouraged disruption and inspired mischief in young adults.
We launched the campaign in July 2011. INQ’s goal was to move 3,000 units by X-mas.
They sold 7,000 in the first month alone.