XX8 Days of Flight.
One day dedicated to each Air Jordan. The ultimate celebration of the Jumpman legacy and the countdown to the release of the Air Jordan XX8.
Starting with the Air Jordan I on Day 1, we featured exclusive content inspired by the Jordan of the day. Content included collaborations with artists, graphic designers, DJs and hip-hop superstars.
XX8 Days of Flight was headlined by Jordan inspired tracks created specifically for the campaign by DJ Premier, Big Daddy Kane, Bun B, Big K.R.I.T., MC Lyte, Erick Sermon, Jermaine Dupri, Jadakiss, LeiKeli47 and Styles P.
Over 30,000 fan photographs have been uploaded on Instagram with the hashtag #XX8DaysofFlight. Resulting in approximately 1MM likes and comments combined.