AKQA loves the San Francisco Giants. So in 2012 when they steamrolled into the Fall Classic, the agency put out a call for creatives to come up with a cool idea to celebrate their magical run. An all-agency contest ensued and well, you know what happened next: we won.
Our idea banked on them winning it all (because we believed) but it was simple: take the thousands of pieces of ticker tape that were going to fall during the victory parade and print tweets of support and celebration that had been hashtagged #OrangeOctober and #SFGiants during their title run.
So on October 31st, when over one million Bay Area Giants fans came together to celebrate, our little idea came to life and tweets printed on ticker tape showered fans with messages, much to their delight.